The BombSquad is a movement
Born from the fierce energy and brotherhood of the rugby field, BombSquad was ignited by rugby World Cup champions Steven “Spicy Plum” Kitshoff and Malcolm “Moose” Marx. More than just a brand, BombSquad is a movement - built to unite and energise a community of Aussie & Kiwi fanatics through comradery, competition, and creative experiences. Whether you're raising a glass, cheering from the stands, or repping the squad with pride, being a BombSquad Fanatic is all about explosive fun, big passion, and living loud & proud.

The Victory Shoey
“They say, if you want to know a man, walk a mile in his shoes... In South Africa we Braai, In Australia they Barbie and somewhere in the middle we found the Shoey...
It's time we hop the pond and unite as cultural cousins and what better way to do that than with a cold one... because at the end of the day it's not where you're from, it’s who you raise your shoe with...
“This is Bomb Squad where two cultures meet, united by one shoe, make every sip a victory sip”